Top Tips for Setting Up Your Business on Google

Setting up your Google Business Profile (GBP) is a powerful way to increase your visibility, attract new clients, and boost your SEO. A well-optimised profile helps potential customers find and trust your business, and a steady stream of Google reviews can significantly improve your ranking on Google Maps and Search.

However, getting your business verified and fully set up isn’t always straightforward. Many UNTIL members have shared their experiences, including challenges they faced and top tips that helped them successfully navigate the process. Here’s what they recommend:

‍

1. Claim & Verify Your Google Business Profile

Before you can optimise your profile, you need to claim and verify your business. Verification is crucial, as it confirms you’re the rightful owner and allows you to manage your listing.

Steps to verify your business:

🔹 Go to Google Business Profile and sign in.

🔹 Search for your business—if it’s listed, claim it. If not, create a new profile.

🔹 Click Verify and follow the instructions.

💡 Member Insights:

👉 "I had small nightmares with this—the verification process can be a roulette! Sometimes it doesn’t give you the option to choose the verification method."

👉 "I was able to verify using an UNTIL invoice, but you might need to contact Google directly for help."

👉 "I managed to get mine done after 3 attempts!"

‍

2. Navigating Google’s Video Verification

Many members have had to complete video verification, where Google asks you to submit a short video proving your business location.

🔹 How to do it:

• When you click Verify, a QR code will appear—scan this with your phone to open the live camera.
• Follow the on-screen instructions to record and submit your video.

🔹 What to include in your video:

✔ Outside on the street, including street signs (e.g., Orchard Street).

✔ Walking into the building and entering your workspace.

✔ Showing how you access your consultation room (e.g., using a key or staff access).

✔ Displaying branded materials or equipment to prove it's your space.

✔ Demonstrating how you take payments (e.g., using Stripe on your phone, with your company name visible).

✔ Your business name on a door sign—if you don’t have one, print one and display it clearly.

💡 More Member Tips:

👉 "You need to record the road sign, the entrance, the interior, and most importantly, your name or clinic name on the door—not just 'Consultation Room 1'!"

👉 "Avoid showing any other brand signs in the video."

👉 "The total video length should be 60 seconds, and once submitted, verification takes 24-48 hours."

👉 "There was no one I could speak to and no help number, just automated video verification."

‍

3. Optimise Your Profile for Maximum Visibility

Once verified, fully complete your profile to improve your ranking.

✔ Use your exact business name (avoid extra keywords).

✔ Choose the right category (this affects how you appear in searches).

✔ Add your location, phone number, website, and opening hours.

✔ Upload high-quality images of your space, logo, and team.

‍

4. The Power of Google Reviews: Boost Your SEO & Visibility

One of the biggest factors in ranking higher on Google Maps & Search is the number and quality of your Google reviews. Members have found that getting 30+ reviews can significantly improve their visibility and SEO.

💡 Pro Tip: Ask happy clients to leave a review!

✅ Send a follow-up email with a direct Google review link.

✅ Ask them in person at the end of a session.

✅ Offer an incentive (like a free resource) for leaving a review.

🚀 One member shared: "Amanda, the Google reviews are going so well! 31 and counting! I’ve set myself a goal to reach 50 by next week—let’s see how it goes!"

‍

Final Thoughts

Setting up your business on Google can take some patience, but once you’re verified, the benefits are huge. A strong Google Business Profile, combined with consistent reviews, helps potential clients find you, trust you, and choose your services over competitors.

Need help? Ask fellow UNTIL members about their experiences—they’ve been through it and have great insights to share!

🚀 Ready to get started? Head to Google Business Profile and take the first step today!

‍